Want to track Mailchimp email engagement, opens, clicks, and unsubscribes—directly in Dynamics 365 CRM?
You’re not alone.
Marketing teams often use Mailchimp’s Customer Journey builder to run automated campaigns like welcome emails, follow-ups, and behavior-based triggers. But syncing that engagement data back into Dynamics 365 has been a challenge, until now.
The Challenge
The team’s campaigns involved behavior-triggered email series—for example, welcome emails after sign-up, follow-ups after a demo request, or re-engagement messages after cart abandonment.
Although Mailchimp offered journey automation, the team lacked centralized visibility in Dynamics 365 CRM. They couldn’t:
- Track which emails were opened or clicked by specific leads.
- Understand how individual prospects moved through the email series.
- Identify when someone unsubscribed or bounced mid-journey.
- Coordinate follow-ups within their CRM workflow.
Manual reporting and switching between platforms slowed them down and cost them opportunities.
The Solution
Using Inogic Mailchimp Dynamics 365 CRM integration app Marketing4Dynamics, the team activated the Mailchimp Customer Journey Insights feature, which allowed them to sync every email activity from Mailchimp’s automation series directly into Dynamics 365 CRM.
Here’s what changed:
Full Automation Sync
Each interaction, like opens, clicks, bounces, and unsubscribes, was automatically recorded in the CRM. No more jumping between Mailchimp and Dynamics. The marketing, sales, and support teams had access to real-time data under one roof.
Journey Visibility
Every automated email in the Customer Journey was assigned a unique name, making it easy to identify and analyze within CRM.
Campaign Performance Dashboard
CRM dashboards showed performance summaries for each journey email, helping the team pinpoint drop-off points, successful touchpoints, and engagement trends.
Step-by-Step: How to Do It
Let’s understand how a Dynamics 365 user(s) can leverage this feature.
- Connected Mailchimp to Marketing4Dynamics
Integrated Mailchimp with Dynamics 365 CRM using Marketing4Dynamics and ensured Customer Journeys were properly named and structured. - Viewed Campaigns in Mailchimp
Under Automations > All Journeys, the team tracked each journey’s performance on Mailchimp’s side. - Synced to CRM
Inside Dynamics 365 CRM, they navigated to Marketing4Dynamics > Setup > Manage Sync Campaigns and initiated sync. - Monitored Interactions
From the Statistics tab within CRM campaigns, they reviewed recipient activity and performance metrics like open rates, clicks, and unsubscribes. - Controlled the Sync Process
Syncs could be paused or resumed at any time, which is perfect for A/B testing or adjusting journey paths mid-campaign.
The Results: Smarter Strategy, Better Follow-Ups
After integrating Mailchimp Journey Insights into their CRM:
- Sales reps could see a lead’s full email interaction history before making a call.
- Marketers used tags and response data to segment and retarget more precisely.
- Support teams identified potential drop-off points and proactively reached out.
Instead of working reactively, the whole team operated with real-time context, leading to faster follow-ups, better engagement, and higher conversions.
Other Marketing4Dynamics Perks They Loved:
- Sync Mailchimp Audiences & Tags to CRM: Automatically update CRM marketing lists.
- Push CRM Contacts to Mailchimp: Add Dynamics leads to Mailchimp without duplicate audiences.
- Dashboards: Visualize campaign metrics inside Dynamics CRM.
- Campaign Management in CRM: Design, launch, and track Mailchimp campaigns directly from within Dynamics 365.
Conclusion
For any team running behavior-based email campaigns in Mailchimp, Marketing4Dynamics bridges the gap between marketing automation and CRM engagement tracking.
By syncing Mailchimp’s Customer Journey data into Dynamics 365 CRM, this marketing team was able to streamline campaign management, improve visibility across departments, and boost ROI.
Want to Try It Yourself?
Start your free 15-day trial of Marketing4Dynamics via Microsoft AppSource or our website.
Watch the product demo video or check out our documentation to see how simple it is integrate MailChimp with Dynamics 365 CRM.
Need a walkthrough? Reach out to us at crm@inogic.com for a personalized demo.
The post MailChimp Customer Journey Email Insights Inside Dynamics 365 CRM: A Complete Guide! appeared first on CRM Software Blog | Dynamics 365.
