Complex product catalogs, hundreds of SKUs, and intricate pricing rules had HP’s 3D Printing team stuck in slow, IT-dependent quoting cycles.
Every configuration change felt like a roadblock, delaying launches and frustrating sales teams.
Enter DealHub CPQ. Shifting control to operations and streamlining the workflow allowed HP 3D Print to turn a cumbersome process into an agile, sales-accelerating machine. Quotes that once took weeks can now be generated in minutes, speeding go-to-market execution, eliminating errors, and giving the sales team the freedom to close deals faster than ever.
Complex Product Configuration Under Legacy CPQ Friction
HP’s 3D Printing division manages over 500 SKUs, with each product configuration involving at least 25 components. Coordinating this level of complexity using Excel spreadsheets, emails, and manual processes was unsustainable. Legacy quoting logic was maintained by IT and third-party developers, making updates slow, brittle, and prone to errors. Even a simple CRM change, like adding a new field, could take up to three months, delaying quotes, slowing product launches, and frustrating the sales team.
For Sales Operations, these bottlenecks represented a serious challenge: how to maintain speed, retain control over pricing and configurations, and ensure visibility into the quoting process while keeping the GTM engine moving efficiently.
Accelerating Quoting with DealHub CPQ and Dynamics 365
To overcome the complexity and bottlenecks in its quoting process, HP 3D Print implemented DealHub CPQ, fully integrated with Microsoft Dynamics 365 Sales. This native integration brought configuration logic directly into the CRM workflow, eliminating the reliance on disconnected spreadsheets and manual processes. The intuitive, operations-led interface empowered business users to manage product configurations, pricing rules, and quoting logic without depending on IT or developers, enabling rapid updates and greater agility.
The impact was immediate and measurable. Tasks that previously took several months—like adding a new opportunity field—can now be completed in just two minutes, and weekly product updates, once requiring extensive IT involvement, are pushed live in under an hour. Reducing IT dependency gave the team greater control, flexibility, and speed, transforming a rigid, error-prone process into a dynamic, scalable workflow.
The benefits extended beyond efficiency. The core 3D sales team quickly adopted the system, with quoting becoming faster, friction-free, and far more reliable. Sales reps could focus on closing deals instead of navigating manual workflows, while GTM initiatives moved at a faster pace with improved accuracy and compliance.
By unifying DealHub CPQ and Dynamics 365, HP turned a cumbersome, time-consuming process into a competitive advantage, accelerating sales cycles and enabling scalable growth.
Agile CPQ: Driving Strategy, Not Just Efficiency
For manufacturing RevOps teams using Dynamics 365, an agile CPQ platform like DealHub delivers tangible benefits that streamline operations, accelerate GTM, and reduce risk across the quoting process.
- Innovation Without the Risk: Test new bundles, pricing models, or GTM strategies quickly and safely, without requiring heavy IT investment or risking revenue disruption.
- Faster Feedback Loops: Rapid updates and instant data visibility let teams respond to market signals in real time, fueling continuous improvement.
- Cross-Functional Alignment: A single, unified quoting process bridges sales, finance, operations, and product teams and creates clarity and accountability across the revenue engine.
- Future-Proofing GTM: By making updates fast and scalable, RevOps teams can adapt to evolving market demands without slowing down growth.
Proven Results Across Industries: Faster Quotes, Higher Margins
HP 3D Print’s transformation is part of a broader trend among manufacturers and tech leaders adopting agile CPQ to scale smarter:
- Grote (Manufacturing): Achieved a 3% margin increase while pushing pricing and configuration updates weekly, without IT involvement.
- Redis, Braze, Intuit (Tech/SaaS): Streamlined complex quoting, ramped new reps faster, and delivered guided selling to thousands of sellers worldwide.
Across industries, these companies prove that when CPQ is agile and scalable, organizations see measurable impact on revenue growth, accuracy, and GTM velocity—without adding operational drag.
Key Takeaways for Dynamics 365 RevOps Leaders
When evaluating CPQ solutions, focus on three critical factors: operations-led configurability, seamless Dynamics 365 integration, and rapid implementation.
Choosing a partner that delivers outcomes, not just technology, is equally important; DealHub’s customer-success-led approach was instrumental in HP 3D Print’s smooth adoption and measurable results.
Early emphasis on outcomes pays off: faster quote cycles, reduced IT dependency, improved go-to-market velocity, and higher seller adoption. By prioritizing these elements, RevOps teams can transform complex quoting into a streamlined, scalable process that drives operational efficiency and accelerates revenue growth.
Turn Complex Quoting into a Competitive Advantage
HP 3D Print’s story shows how agile CPQ can transform complex quoting from a bottleneck into a strategic accelerator. For Dynamics 365 RevOps teams in manufacturing, the right CPQ solution, with operations-led configurability, rapid implementation, and a seller-first experience, delivers faster quotes, smoother GTM execution, and higher adoption.
Take the next step: explore DealHub CPQ to configure, price, and quote with speed and precision, giving your team the tools to close deals faster and scale confidently.
By DealHub
The post How HP 3D Print Accelerated Sales by Simplifying Complex Deals appeared first on CRM Software Blog | Dynamics 365.
