Your most powerful marketing assets may already be in your database—they’re the customers who’ve sung your praises in the past. But what happens when those champions go quiet? Just because a customer hasn’t referred someone lately or posted a glowing review recently doesn’t mean they’ve lost their loyalty. It may just mean they haven’t been asked.
Reactivating dormant advocates is a low-lift, high-impact way to reignite enthusiasm, drive referrals, and amplify your reach. And with a CRM like Microsoft Dynamics integrated into a marketing automation platform like emfluence, you can make this process repeatable, measurable, and scalable.
Step 1: Identify Dormant Advocates with CRM Data
Your CRM should serve as the single source of truth for tracking engagement history. Start by creating a dynamic segment of previous brand advocates based on:
- Submitted testimonials or reviews
- Referral program participation
- Event participation (like speaking at a webinar or joining a customer panel)
- Net Promoter Score or satisfaction survey responses
Then, filter for signs of inactivity—no recent email clicks, purchases, or event registrations over the last 6–12 months. These are your dormant but high-potential contacts.
Step 2: Build Automated Re-Engagement Campaigns
With your list in hand, use your marketing automation platform to build a nurture series that:
- Acknowledges their past support (“We’ve missed you—thank you again for sharing your experience with us!”)
- Offers new ways to reengage (refer a colleague, join a customer feedback group, submit a new testimonial)
- Delivers something of value (early access to new features, exclusive content, loyalty rewards)
Use branching logic to tailor messaging based on response. For example, someone who clicks on a referral CTA might get a follow-up with a unique referral link.
Step 3: Track and Attribute Success
With CRM and marketing automation integrated, you can:
- See who reengaged and through which campaign
- Attribute new referrals or repeat purchases back to your dormant advocate segment
- Automatically update CRM fields to reflect reactivation and advocacy status
This closed-loop visibility helps you prove the value of your advocacy programs and continuously optimize.
The emfluence Advantage
With the emfluence Marketing Platform for Microsoft Dynamics, you can:
- Build dynamic lists based on CRM attributes and engagement history
- Trigger personalized, multi-step campaigns to reengage your advocates
- Automate follow-ups and reward fulfillment
- Attribute campaign success back to CRM records for reporting and optimization
By turning dormant contacts into active brand ambassadors again, you unlock a new layer of growth—powered by trust, scaled by automation.
Want to see how it works? Book a personalized demo of the emfluence Marketing Platform and discover how easy it is to bring your advocates back into the fold.
The post Turn Dormant Contacts Into Active Promoters Using Dynamics + Marketing Automation appeared first on CRM Software Blog | Dynamics 365.
