Microsoft continues to expand the capabilities of Dynamics 365 Marketing with frequent enhancements designed to better support modern businesses. The most recent update introduces new tools that give organizations stronger insights, smarter engagement options, and easier event management. Below, we’ll walk through three of the standout features your company should already be leveraging.
Smart Forms for Your Website
With Dynamics 365, you can now design responsive forms and embed them on any webpage using a simple JavaScript snippet. These forms can be tailored to match a visitor’s campaign source or location, giving you more personalized interactions. If you already have a form on your site, you don’t need to redesign it. Using the Form Capture option, you can link it directly to Dynamics. This lets you maintain your existing layout while seamlessly routing captured data into your CRM for marketing and analysis.
More Intelligent Journey Orchestration with Custom Triggers
The platform also provides refined customer journey tools, enabling marketers to target audiences based on both their characteristics and their behaviors. You can automatically branch communications by attributes such as geography, industry, or loyalty tier, ensuring each customer gets the most relevant content. On top of that, journeys can now respond directly to user actions, such as clicking a link or completing a form. Custom triggers extend this flexibility further by allowing you to define your own conditions—whether it’s repeated site visits, an abandoned cart, or the submission of a support ticket—so your outreach is always timely and relevant.
Easy Event Management with Embedded Portals
For organizations that host events—whether virtual or in person—Dynamics 365 Marketing offers streamlined setup through event portals. Built on Power Pages templates, these portals allow you to launch polished, branded sites. On these sites, participants can learn about upcoming sessions and register with ease. You can fully customize the design to reflect your brand, and by embedding registration forms directly onto the portal, you can track attendance effortlessly and keep all event-related data in one place.
Next Steps
Logan Consulting is committed to ensuring our clients get the most out of their CRM. Contact us today to learn how we can help.
The post What’s New in Microsoft Marketing? appeared first on CRM Software Blog | Dynamics 365.
